Posts Tagged ‘Facebook’
Gaga also dropped by Rosamunde Sausages while in San Francisco with her boyfriend Luc
“It was Wednesday at about 1:30pm. There were only two people or so eating in the restaurant when Lady Gaga came in accompanied by three Secret Service style bodyguards and her boyfriend Luc Carl (of drunkdiet.com) while another bodyguard waited in a car. They had been driving up from San Jose after playing a show there Monday and had six hours to kill in San Francisco before they continued on to Portland for a show on Thursday night.
Gaga had been harboring a craving for Mexican food, so the couple made a quick stop in the Mission because they had heard it was the place to be for burritos. However, the pop superstar saw the word “Sausage” on the Rosamunde sign and thought it was soooo funny that they just had to stop in. Despite his belief that that beer is the new chocolate cake and is bad for his abs, Luc nonetheless ordered a glass of wine while Gaga settled for a nondescript white wine.
After I served them, the couple chilled out with their drinks for a bit while messing with their phones. At one point, Gaga asked me how to spell “Diarrhea,” presumably for her Twitter or Facebook or something. As I spelled it out for her, she noticed my jewelry and asked me where I got it. I told her I made it all myself (I have a degree in Metalsmithing) and she got excited and said she wanted me to make her a necklace for the MTV Music Awards. After a few OMG’s I realized I didn’t have any other samples with me, but she told me not to worry and to just stop by Waterbar (where she was having dinner later that evening) after I finished my shift to drop some off.
Anyway, my coworkers still didn’t quite believe that it was really her, and my buddy Goose (the other guy in the picture) who was hanging out at the time was completely oblivious. He asked her, “So, uh, do you have a band or something.” “Oh, so is it your band, or are you just in the band?” “Really, what’s it called?” Gaga was surprised but amused, and just said, “Lady Gaga,” causing Goose to do a double take and stammer an apology.
She ended up hanging in the nearly empty Rosamunde for around 2 hours, just chatting away with me and some of my coworkers. It was a pretty awesome experience–she’s a rad lady! Her boyfriend kept reminding her that she had reservations at Waterbar at 7pm, but Lady Gaga was determined to get a real Mission burrito before she left San Francisco, so she asked us where she could find the best one. We all agreed that she should check out El Farolito, which was of course located just kitty-corner to our spot. With that, Gaga bade farewell, headed across the street with Luc and her bodyguards, and probably shoved an Al Pastor Super into her face about 15 minutes later.
We do however know for a fact that Lady Gaga picked up one of those charming Rosamunde t-shirts, so look for her to be wearing that at her next TMZ reveal
Source
SourceHow Lady Gaga Pulled Off her Costume Changes During the VMA’s
Fans of groups such as the Insane Clown Posse (the Juggalo), the Grateful Dead (the Deadhead), and Jimmy Buffet (the Parrothead), are all apart of communities that exists beyond the band. The music is what brought these groups of people together, and the loyalty to the music acts as the glue bonding them together, but the artists themselves have no responsibility to control the group – the community acts as it’s own separate entity, with its own leaders and followers.
These fans belong to a tribe.
What Is a Tribe?
Tribes exist as a way to connect and to share an interest in a topic, and it is because of this that you as an artist must recognize that creating a tribe is an essential step towards success and career-longevity. And since a developed tribe acts as its own entity, the incessant ‘shameless self-promotion’ that unfortunately paints the walls of all too many artists’ Facebook and Twitter pages will become a thing of the past.
With a tribe of loyal fans at your side – just one announcement of any album, any show, even any new merch will be absorbed and spread like wildfire. Remember that a typical characteristic of a tribe member is to be overly dedicated, or obsessive, which can be used to your benefit! Think of these obsessive tribe members as your own instant viral marketing strategy- these are the types of fans who make sure that everyone in their social networks know about this new announcement.
All tribes are created by people following a leader who is making it possible to connect and share with others who are also interested in a common topic. In most cases for musicians, that common topic is your music. Though it is very important to understand that it doesn’t necessarily need to be about the music. It can be something else that YOU, the artist, are passionate about such as global sustainability or political awareness, or it can be something that your FANs are passionate about, such as tape trading of recorded live performances. Even if the agenda of the tribe may surround a larger cause, the music then becomes the soundtrack to the movement.
So although a tribe is ultimately a separate entity from the band or musician, it is your (the artist’s) responsibility to be the initial leader of the tribe. Once the tribe is fully developed, the leadership can be simply transferred to the most dedicated members or member who possesses the proper leadership skills needed. This leaves you free of any further responsibility, yet the tribe will continue to support, obsess, grow and purchase.
10 Tips To Consider When Starting A Tribe
Something to keep in mind is that creating a tribe can be a very time consuming and arduous process. But if the effort put in can result in a successfully developed tribe, you will see greater and longer-term success than ever possible before. So with that in mind, here are 10 important steps, or rather considerations for planning and executing the gathering of a tribe:
1) Have an agenda. This agenda can be as simple as sharing the music (i.e. in the case of Dead-heads and Phish-heads, the sharing and trading of tapped lived performances is and has always been the main agenda of the respective tribes) or can be revolved around something a bit deeper such as being ‘green’ as is the case with Jack Johnson and his tribe. Now, it is also important to understand that this agenda can change.
This was the case with the Phish-heads who felt strongly enough about the fact that bassist Mike Gordon was not turned up enough in the live mix, that they worked together to get his bass turned up by creating a campaign called People For A Louder Mike (which was featured in Bass Player magazine in 1998 and resulted in successfully having his bass turned up!). The agenda can be whatever the tribe would like, as long as it reflects the tribe as a whole.
2) Give the tribe a name. A name gives the fans something real to identify with. Think of the Dead-heads, Phish-heads, Juggalos and Parrot-heads of the world. There is a heightened sense of pride and enthusiasm from members within these tribes knowing that they are not only apart of something real, but that the outsiders (including the band) have given them a label. Notice that even Lady Gaga refers to her dedicated fans as her ‘Little Monsters’ – by doing this, she has created a separate entity for her fans to exist.
3) Determine which fans should and should not be included in the tribe. Different levels of fans have a different level of dedication, outward enthusiasm and support. This is extremely important – although it is hard to say ‘you cannot join our tribe’, it is a crucial step towards building a strong tribe. Going along with the 1000 True Fans theory, you want the core of your tribe to be made up of passionate and dedicated followers. Not only does this create a stronger bond between the existing members, but it creates a system of insiders and outsiders, and an increased level of desire by the outsiders to become an insider. And therefore, once again, the tribe is working for you to create a stronger following.
4) Build a ‘Story Of The Tribe’. Just as it is important in deciding which type of fans you want to be included in the tribe, it is just as important to create a story or manifesto to pull them in. The idea of a tribe is that everyone involved shares a similar passion, so your ‘Story Of The Tribe’ is your opportunity to describe the passions and goals of tribe, whatever those may be (i.e. your music, tape trading, sustainable ‘green’ living, etc.) in order to connect with potential followers. The story needs to be personal and reflect your own passion, but also needs to contain a clear message of the value in bringing all of these people together who share the same interest. Think: this is why you, the dedicated follower, should join the tribe.
The best way to tell this story is to create a short video that you can upload to Youtube and Vimeo, which can be shared by tribe members through their own social networks. If they feel passionate about something, chances are they have some friends who feel similarly.
5) Connect followers (fans) with each other. A very important aspect of a tribe is that it is not just about one person (the leader) making strong connections and relationships with others. This is not just a fanbase of people looking at you and your music. This is a collective of people who feel passionate about something. The only way for a tribe to flourish and thrive is if all of the members within have the opportunity to connect and share with each other. This is why 15 years after the death of Jerry Garcia, the community of Dead-heads is still alive and well – even if the band is no more, there is still a demand for the recordings of shows that spanned their 30-year career.
6) Maintain a high level of transparency. This is critically important to the overall strength and functionality of a tribe because it builds trust and stronger connections among followers, as well as the relationship formed between followers and the leader. This doesn’t mean that you need to go on to your blog or twitter account and make personal statement – there is nothing wrong with a little mystique, if that’s what you are going for (i.e. the Insane Clown Posse). Rather, this refers to maintaining a high level of transparency in the overall agenda of the tribe. No hidden agendas allowed.
7) Celebrate accomplishment. Whether the agenda of the tribe is to change something for the better or is to just bring people together, all major milestones should be celebrated as a way to highlight members within who have made a difference, to further the excitement of the tribe as a whole, and to keep motivating the tribe to reach new levels of involvement. Try starting an e-mal newsletter, be it weekly, bi-weekly or monthly that is sent out to all members of the tribe.
The Grateful Dead spent many years using a newsletter as a way to reach out to tribe members – Originally titled the Dead Heads Newsletter (later changed to the Grateful Dead Almanac), the mailing list was 40,000 people strong by the mid-70’s. Newsletters were often sent out with a little something special for the fans, including exclusive EPs and sneak previews of upcoming solo albums.
Empower member. The tribe is a collective. It is a gathering of people looking for the same thing, to become further involved in something they are passionate about. So give the members some responsibilities and give them ways to make a difference. By creating a way to empower the members of the group, each one has the opportunity to take the initiative. Without this sort of empowerment, the tribe may become stale and crumble.
9) Invent Rituals. This may seem ridiculous to some, but creating some sort of ritual that is shared between all members of the tribe is a way of widening the exclusivity between insiders and outsiders. An important part of having insiders and outsiders is working to increase the desirability of the tribe so that more people WANT to put in the time and effort to become an insider. By the time they have made that transition, they will be a fully-informed and dedicated follower.
In 1992, Phish created a ‘secret language’ that was taught to the audience. The language was a set of tonal and rhythmic sequence that acted as a call and response between the band and the audience. The band explained that the purpose was to let the re-occurring fans in on the secret, so that the new people who came for the first time would feel left out, making them want to learn the language, to attend another show and eventually take part in the ritual.
10) Educate. This is a very obviously tip, but it is something that should not be ignored. What better than to not only bring people together, but to teach them about the topic, get them more engaged and in turn create a stronger, more loyal tribe who is more capable of existing on their own…
Again, Jack Johnson has done an excellent job of this with his All At Once campaign. Not only has he created a tribe of his fans who also feel strongly about living a more green, sustainable lifestyle, but he has created an online social network component that gives people a place to learn and educate how they can better their lives and communities at large. And again, his music has become the soundtrack to the movement, as seen in the campaign video shown above.
So to recap, developing a tribe is no easy feat to accomplish. However, it does give you the opportunity to create a stronger fanbase, a bigger fanbase, and to increase sales all through this one outlet. If you do have something that you are passionate about, remember to take your time and establish the guidelines of who and who would not be included as a tribe member. This is not something that should be a widespread campaign, at least not at first. When developing a tribe, exclusivity is your friend because it actually creates a more desirable experience within, as well as a stronger desire to join from those unable to belong.
Jon is the co-founder of MicControl, a music blogging network based on a music social networking platform. This article originally appeared on the MicControl Blog on August 19th, 2010. For guest blogging opportunities or for simply reaching out, Jon can be found on twitter and facebook.
Do YOU belong to a tribe of any kind? If so, what is the agenda of that tribe? Please leave your feedback and/or suggestions in the form of a comment below.
For Musicians: 10 Tips For Turning Your Fanbase Into A Tribe
Internet online affiliate marketing is a very new advertising idea that has been born of web marketing. Internet online affiliate marketing means advertising by the help of ads placed on websites and webpages owned by individuals other than the advertiser. These different individuals are the writer of the ads and theyre additionally known as the affiliates. Publishers/associates earn a living by permitting the ads from the advertisers on their net spaces. A pay per click mannequin or PPC mannequin usually determines the fee of the publisher. All these concepts have been discussed in short particulars here.
The event of online marketing as a advertising tool has happened because of the unique interactive nature of web advertising strategies. In contrast to different typical advertising methods like newspaper ads and television ads, in web advertising the target audience of the commercial can straight hook up with the advertiser because of the interactive nature of the internet. The audience may even like/in contrast to adverts (as in Facebook) or post feedback and provides rankings to the commercial (as in YouTube video online marketing). This interactivity let individuals notice that the relation between the advertiser and the audience may even go on in a degree, the place someone from the audience may also help broaden the scope of the ads by the advertiser. This someone from the audience now lends his webpage to the advertiser and becomes to be referred to as the affiliate/publisher. The affiliate earns cash relying on the amount of the relevant net visitors that the affiliate brings to the advertiser.
The number of clicks the ads receive whereas on the writers website determines the amount of the online visitors that the affiliate/writer brings in to the advertiser. Every click has a hard and fast charge of fee and so this system of incomes by audience clicks is called the pay per click mannequin or the PPC model. The rate per click is determined by an settlement between the advertiser and the publisher.
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Internet online affiliate marketing is the place you promote on-line businesses for others. The merchant rewards you for subscribers and/or customers provided by your efforts.
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